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      THE BOHO LAB Unveils Inaugural Design Partnership with ASARE DESIGN

      A Harmonious Fusion of Traditional Artisanship and Contemporary Design

      We are delighted to announce our first-ever Design Partnership with Michelle of ASARE DESIGN, a Toronto-based design studio. This exceptional collaboration brings together ASARE DESIGN's discerning eye for contemporary design with the time-honored weaving traditions of the Beni Mrirt artisans from Morocco's Atlas Mountains. The resulting collection embodies a seamless blend of old and new, showcasing the transformative power of design to bridge cultures and connect us to our roots.

      ASARE DESIGN's Curated Collection of Beni Mrirt Rugs

      ASARE DESIGN has meticulously curated a collection of Beni Mrirt rugs that exude elegance and sophistication. These exquisite pieces are handwoven using the finest local wool, renowned for its softness, durability, and luxurious texture. Each rug is imbued with the rich cultural heritage of the Beni Mrirt people, reflecting their deep connection to the land and their mastery of traditional weaving techniques.

      A Testament to the Power of Collaboration

      This Design Partnership is a testament to the transformative power of collaboration. By bringing together ASARE DESIGN's contemporary vision with the artistry of the Beni Mrirt weavers, we have created a collection that is both timeless and innovative. The resulting rugs are more than just floor coverings; they are works of art that embody the spirit of cross-cultural exchange and the enduring beauty of handmade craftsmanship.

      Explore the Collection at THE BOHO LAB

      We invite you to explore the ASARE DESIGN x THE BOHO LAB collection and discover the exquisite beauty of Beni Mrirt rugs. These rugs are not just a decorative addition to your home; they are an investment in heirloom quality and a testament to the enduring power of traditional craftsmanship.